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AI course in sales – the power of artificial intelligence for sales and business process support

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Training process

Training needs analysis

If you have specific requirements regarding the training programme, we will carry out a training needs analysis for you. This will guide us on which aspects of the programme should receive greater emphasis, so that the training programme meets your specific needs.

What will you gain?

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Practical AI understanding - You will understand what AI really is, where its limits are, and where it creates measurable value in sales, so you can judge more confidently which initiatives make sense for your company.

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Stronger sales analysis - You will learn how to use AI for sales data analysis, helping you spot patterns faster, uncover opportunities, and make decisions based on clear evidence instead of intuition alone.

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Trend prediction - You will see how AI can support forecasting market trends and shifts in customer behavior, so you can adjust your sales actions and offer before changes start affecting results.

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Offer personalization - You will discover how to build more relevant offers with AI, making it easier to tailor messaging, value propositions, and sales arguments to the needs of specific customer groups.

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Choosing market tools - You will review AI tools for market analysis and learn how to assess which solutions best support competitor tracking, customer insight, and monitoring changes in your business environment.

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Smarter AI rollout - You will prepare for AI implementation in your company, identify common organizational and technical barriers, and learn proven practices that reduce the risk of costly mistakes.

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Better lead generation - You will learn how to use AI to generate and organize sales leads, helping you improve prospecting, streamline qualification, and focus your effort on higher-potential opportunities.

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Faster proposal creation - You will see how to automate sales proposal creation with AI, reducing document prep time, keeping communication consistent, and allowing you to respond to clients much more quickly.

Training programme

1. Introduction to Artificial Intelligence

  • what is artificial intelligence (AI)?
  • history and evolution of AI,
  • basic concepts and definitions.

2. Application of AI in sales

  • personalization of offers,
  • analysis of sales data,
  • prediction of trends.

3. AI tools in sales

  • tools for market analysis.

4. Stages of implementing artificial intelligence in a company

  • challenges and barriers,
  • best practices.

5. Creating potential sales customers (leads)

  • lead generation techniques,
  • automation of the lead generation process.

6. Preparing offers

  • creating attractive offers using AI,
  • automation of the offering process.

What are the prerequisites for participating in the training?

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Sales fundamentals - You should understand the basic stages of the sales process so you can easily relate the training examples to prospecting, proposal work, and everyday client interactions.

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Working with data - You should be able to read simple sales data such as results, ratios, and summaries, so you can follow the analysis examples discussed during the training with ease.

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Digital tool skills - You should feel comfortable using a computer and standard office tools so you can work smoothly with the materials, examples, and solutions presented in the training.

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Proposal experience - You should have experience creating or reviewing sales proposals so you can get more value from the parts focused on automation and AI-supported offer personalization.