1. Introduction to the art of public speaking
Public speaking begins with understanding what makes one message compelling and another forgettable. The opening section examines the role of emotion, narrative and authenticity, and shows how to gain attention and goodwill from the audience in the first moments of a speech.
- what distinguishes a good speech from an average one,
- the role of emotions, narrative and authenticity in communication,
- how to gain the audience's attention and sympathy in the first minutes.
2. Self-presentation of a leader and speaker
First impressions shape how a speaker is received, long before the main message unfolds. This section addresses image, posture and visible confidence, while also developing authenticity and consistency across verbal and non-verbal communication, including techniques for handling stress and stage fright.
- image, posture and first impression,
- authenticity and consistency in verbal and non-verbal communication,
- stress and stage fright management before a speech,
- self-confidence exercises and awareness of one’s own style.
3. The Art of Effective Communication
An effective speech requires clear structure, persuasive language and deliberate delivery choices. Participants work on organizing ideas logically, using rhetoric to strengthen arguments, and applying voice, pace, pauses and non-verbal signals to increase clarity and influence.
- speech structure – how to logically build a message,
- rhetoric and the language of persuasion – how to speak in order to convince,
- tone of voice, pace and pauses as tools of influence,
- non-verbal communication – gesture, facial expressions, eye contact.
4. Storytelling in public speaking practice
Stories stay with listeners longer than isolated facts, which is why narrative structure matters in business speaking. The section develops story construction through protagonist, conflict, emotion and resolution, then shows how to embed such elements into presentations and leadership speeches.
- why people remember stories, not facts,
- the structure of a good story – protagonist, conflict, emotions, resolution,
- how to weave storytelling into a business presentation or a leader's speech,
- how to create a narrative that inspires and engages.
5. Working with emotions – your own and those of the audience
Keeping attention depends not only on content, but also on how the speaker manages emotional energy in the room. This part focuses on building an emotional connection with the audience, regulating one’s own state, and maintaining the rhythm of the message throughout the presentation.
- how to build an emotional connection with the audience,
- managing energy during the presentation,
- techniques for maintaining attention and the rhythm of the message.
6. Tools and multimedia in presentations
Slides, images and video are treated here as elements that should clarify the message rather than compete with it. Participants also work through the differences between online and in-person delivery, and learn how props and stage space can be used with purpose and restraint.
- how to use slides, images and video so that they support rather than distract,
- online vs. in-person presentations – differences and good practices,
- how to use props and stage space.
7. Summary and development after the training
After the workshop, the focus shifts to building a realistic improvement plan and sustaining progress in everyday speaking situations. The section includes tools for independent practice, including voice training, and helps participants define personal conclusions and concrete development goals.
- how to improve presentation skills after the workshop,
- tools for independent work and voice training,
- individual conclusions and development goals of the participants.