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AI in Practice: content, graphics and visualization generation

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Training process

Training needs analysis

If you have specific requirements regarding the training programme, we will carry out a training needs analysis for you. This will guide us on which aspects of the programme should receive greater emphasis, so that the training programme meets your specific needs.

What will you gain?

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Confident use of AI tools - You will learn how to choose ChatGPT, Copilot, Claude, and Gemini for specific tasks, so you can create content, summaries, analyses, and work materials faster and more effectively.

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Stronger prompting skills - You will master prompts built with role, context, task, and constraints, which will help you get more accurate outputs, reduce rewrites, and make AI results far more consistent.

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Faster content creation - You will speed up writing emails, newsletters, announcements, product descriptions, and social posts while keeping a consistent tone of voice and improving the quality of final copy.

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Clear data visualizations - You will see how to use Excel and Copilot to build charts, tables, and presentations from text, so you can turn raw information into clear materials for your audience more quickly.

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AI visuals and slides - You will learn how to generate graphics in Canva AI and design presentation layouts and slides, helping you produce attractive visual materials without relying on many separate tools.

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Work with your own data - You will learn how to use your own documents and files as knowledge sources for AI, so you can generate more relevant answers and content based on your organization’s real materials.

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Content workflow automation - You will explore ways to process larger text datasets and build simple workflows, helping you cut manual effort in analysis, editing, and organizing content across daily tasks.

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Safer AI implementation - You will clarify copyright, GDPR, AI Act, and model transparency issues, so you can use AI more responsibly and avoid risky shortcuts when applying it in professional work.

Training programme

1. Introduction to AI in business

  • concepts: AI, LLM, Generative AI, RAG,
  • applications of AI in office work and marketing.

2. Working with AI tools (ChatGPT, Copilot, Claude, Gemini)

  • differences between tools,
  • ways of integrating with daily tasks.

3. Creating text content

  • e-mails, announcements, newsletters,
  • editing text in various styles,
  • product descriptions, SEO texts, content for social media.

4. Advanced prompt engineering techniques

  • the structure of a good prompt (role, context, task, constraints),
  • organization of prompts in OneNote, 
  • examples of workflows with prompts.

5. Content visualization with AI

  • generating charts and tables (Excel + Copilot),
  • creating presentations based on text (PowerPoint + Copilot).

6. Legal and ethical aspects

  • copyright and data sources,
  • GDPR, AI Act, transparency of model operation.

7. Creating graphics with AI

  • tools: Canva AI and others,
  • practical principles of prompting graphics.

8. Automation of work with content

  • processing large sets of textual data.

9. AI in presentations and content marketing

  • designing slides and layouts (Copilot in PowerPoint),
  • creating storyboards and infographics.

10. Consolidation of AI activities

  • combining tools: from a text prompt to a presentation with graphics,
  • example workflows in teamwork (using Copilot, OneDrive, M365).

11. Working with your own data

  • introduction of your own documents and files as knowledge sources,
  • principles of AI personalization (SharePoint, Microsoft Graph, OneNote as a knowledge base).

12. Summary and Q&A session

  • review of tools and work results,
  • questions and implementation recommendations.

What are the prerequisites for participating in the training?

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Basic computer skills - You should be comfortable using a computer, opening files, copying content, and working with a browser and office apps so you can focus fully on the AI exercises.

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Ability to work with text - You should be able to write and edit simple emails, descriptions, or documents, because the training is built around creating and refining content with AI tools.

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Office work experience - You should know typical office or marketing tasks such as preparing messages, presentations, and information materials, so you can apply the exercises to real work.

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Microsoft 365 basics - You should know the basics of Word, Excel, PowerPoint, or OneDrive, because part of the training focuses on using AI features within the Microsoft 365 environment.