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AI in the work of a Product & Data Analyst – analyses, experiments, insights

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Training process

Training needs analysis

If you have specific requirements regarding the training programme, we will carry out a training needs analysis for you. This will guide us on which aspects of the programme should receive greater emphasis, so that the training programme meets your specific needs.

What will you gain?

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Stronger LLM collaboration - You will learn to write prompts like precise analytical briefs, so you can get more relevant outputs faster for product analysis, data exploration, and insight generation.

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SQL built and checked with AI - You will use AI to turn business questions into SQL, spot missing filters, and refactor existing queries, helping you move from request to reliable result much faster.

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Faster Python analysis - You will speed up Python-based analysis, from exploratory work and result interpretation to improving existing analytical code, while keeping full control over logic and quality.

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Stronger data sanity checks - You will learn how to use AI to detect anomalies, inconsistencies, and suspicious outputs, so you can catch data issues earlier before presenting findings to stakeholders.

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Better product insights - You will practice generating summaries, hypotheses, and initial interpretations with strong business context, making it easier to turn numbers into product decisions and actions.

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More reliable A/B tests - You will see how AI can support experiment design and A/B test interpretation, while also learning to identify methodological mistakes and the risks of overreading results.

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Fewer false conclusions - You will understand LLM limitations, common hallucinations, and ways to control them, so you do not base your analysis on convincing but flawed interpretations or assumptions.

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An AI-powered analyst workflow - You will build a practical way of working with AI in daily analytical tasks, from prompt design to result validation, improving efficiency without giving up accountability.

Training programme

1. Introduction to AI and LLM models in the context of data analysis

  • how LLM models work from the analyst's perspective,
  • probabilistic models versus the classical approach to data analysis,
  • capabilities and limitations of LLM in product analyses,
  • risks of incorrect interpretation of results,
  • the analyst's role in validation and control of AI results.

2. Prompt Engineering – fundamentals of analytical work with AI

  • prompt as an analytical specification,
  • elements of an effective prompt,
  • defining the business context and data,
  • specifying the format and scope of the response,
  • the most common mistakes in analytical prompts.

3. Advanced Prompt Engineering for data analysis

  • iterative building and improving of prompts,
  • prompting for complex analyses,
  • breaking down analytical problems into stages,
  • enforcing transparency of reasoning and assumptions,
  • control of hallucinations and overinterpretation.

4. AI support in working with SQL

  • generating SQL queries from business requirements,
  • analysis and refactoring of existing queries,
  • verification of query logic,
  • identification of missing filters and conditions,
  • support in documenting queries.

5. Using AI in Python analyses and data exploration

  • AI support in data analyses in Python,
  • assistance in data exploration and preliminary analyses,
  • interpretation of calculation results,
  • verification of the correctness of conclusions,
  • reading and improving existing analytical code.

6. Analytical cases and insight generation

  • automatic summaries of analysis results,
  • generation of product insights,
  • identification of anomalies and inconsistencies,
  • sanity checks and data validation,
  • formulation of analytical hypotheses.

7. AI in A/B testing and experiments

  • AI support in designing experiments,
  • formulating test hypotheses,
  • interpretation of A/B test results,
  • identification of methodological errors,
  • risks of automatic interpretations.

8. Workshops – working on real team scenarios

  • working on examples from the team's current work,
  • optimization of existing prompts,
  • testing alternative approaches,
  • comparing the quality of results,
  • discussion on the usefulness of AI in specific cases.

9. Integration of AI with the analyst's daily workflow

  • AI as a supporting tool, not replacing the analyst,
  • automation of repetitive tasks,
  • building a personal analytical workflow with AI,
  • team collaboration using AI,
  • standards for the team's work with AI.

10. Quality, safety and responsibility

  • validation of results generated by AI,
  • the analyst's responsibility for decisions,
  • working with sensitive data,
  • good organizational practices,
  • analytical quality checklists.

11. Summary and recommendations

  • when AI realistically increases the analyst's effectiveness,
  • when not to use AI,
  • areas for further team development,
  • recommended next steps.

What are the prerequisites for participating in the training?

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Data analysis basics - You should be comfortable working with tabular data, metrics, segments, and basic relationships in data, so you can judge whether AI-generated answers actually make sense.

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SQL fundamentals - You should know core SQL concepts such as SELECT, JOIN, WHERE, and GROUP BY, because the training shows how AI can support writing, checking, and improving analytical queries.

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Basic Python skills - You should understand the basics of Python used in data analysis, so you can benefit from modules on exploration, code review, and evaluating AI-suggested code changes.

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Analytical experience - You should have hands-on exposure to product analytics or data analytics, since the training focuses on real scenarios, insights, experiments, and validating outcomes.