Social Media Video Creator – creating content for social media using Canva, CapCut and a smartphone

Training process

Training needs analysis

If you have specific requirements regarding the training programme, we will carry out a training needs analysis for you. This will guide us on which aspects of the programme should receive greater emphasis, so that the training programme meets your specific needs.

What will you gain?

Format selection for each channel - You will learn how to match reels, stories, short videos and promo pieces to Instagram, Facebook, TikTok and LinkedIn, so each format supports a clear publishing goal.

Better smartphone footage - You will master phone settings, framing, lighting and audio, so you can record clear, polished social media videos on your own without relying on a professional camera.

Faster shot planning - You will learn how to prepare a simple script, shot list and B-roll plan, helping you film more efficiently, avoid chaos and collect footage that is ready for editing from the start.

Editing reels in CapCut - You will learn to use CapCut on both phone and desktop: import footage, trim clips, adjust pacing, organize sequences and build dynamic videos tailored to social media viewing habits.

Captions, sound and effects - You will learn how to add auto captions, music, voiceover, transitions, animations and B-roll, so your videos become clearer, more engaging and better at holding your audience’s attention.

Canva for video and graphics - You will create branded title cards, animated graphics, stories and video elements in Canva, then combine them smoothly with smartphone footage in one practical content workflow.

Platform-ready video exports - You will prepare videos for different platforms, set the right aspect ratios, captions, covers and export settings, so your content looks polished and consistent after publishing.

Faster workflow with AI - You will use AI to generate ideas, scripts, graphics and captions, and speed up editing, allowing you to turn one recording into several content variations in much less time.

Training programme

1. Creating engaging content for social media – from idea to execution

types of content used on Instagram, Facebook, TikTok and LinkedIn,
selection of the content format for the communication channel, target group and publication goal,
planning reels, short videos, stories and promotional materials,
building a short video script – structure, message, first seconds and call to action (CTA).

2. Recording professional video materials with a phone

smartphone settings for recording – resolution, frame rate, focus and exposure,
frame composition, phone positioning and the use of natural and artificial light,
recording statements, product presentations, events and behind-the-scenes materials,
practical techniques for image stabilization, sound recording and capturing various shots.

3. Preparation of materials for editing – shot planning and work organization

creating a simple script and a shot list needed to prepare a reel,
recording the main footage and cutaway shots (B-roll) enhancing the film,
organizing video files, photos, voice recordings and music before starting editing,
selecting the best shots and preparing materials for further editing.

4. CapCut from scratch – editing short videos and reels

getting to know the CapCut interface on the computer and phone as well as the most important editing functions,
importing materials, working on the timeline, trimming, splitting and combining clips,
changing the order of shots, adjusting the pace of the video and eliminating unnecessary fragments,
creating dynamic video materials tailored to the specifics of social media,

5. Advanced editing techniques in CapCut – captions, sound, transitions and cutaway shots

adding automatic captions, their correction, formatting and synchronization with the speech,
using music, sound effects, voice-over and adjusting volume levels,
applying transitions, visual effects, zooms, animations and changes in recording speed,
editing cutaway shots (B-roll), overlaying additional materials and building a smooth narrative.

6. Canva in creating video content and materials for social media

learning Canva tools for preparing videos, reels, stories and animated graphics,
creating video projects using templates, photos, recordings and graphic elements,
adding texts, animations, transitions, music and the brand's visual identity,
combining materials recorded with a phone with elements prepared in Canva.

7. Combining Canva and CapCut in one content creation process

division of work between Canva and CapCut – selection of the appropriate tool for a specific task,
preparing title cards, endings, graphics and animations in Canva,
importing graphic elements into CapCut and integrating them with recorded material,
developing a repeatable process for creating materials that streamlines daily content production.

8. Adapting video materials for Instagram, Facebook, TikTok and LinkedIn

differences between the Reels, Stories, TikTok formats and videos published on LinkedIn,
adjusting the aspect ratio, recording length, subtitles and the layout of visual elements,
preparing thumbnails, covers, descriptions and elements encouraging viewers to watch the material,
exporting videos with appropriate technical parameters, without loss of quality.

9. Using AI to prepare content faster

generating ideas for reels, scripts and short texts for video materials,
using AI functions available in Canva to create graphics, animations and visual elements,
automating selected editing stages in CapCut – subtitles, background removal and functions supporting editing,
streamlining the creation of many variants of materials based on one recording.

10. Practical workshop – creating your own reel from idea to finished publication

selection of the topic, defining the target audience and preparing the script for your own material,
independent recording of materials with a phone, including statements, additional shots and cutaways,
editing in CapCut, preparing graphic elements in Canva and adding subtitles, sound and effects,
exporting the finished video, preparing versions for selected social media channels and discussing the results of the work.

What are the prerequisites for participating in the training?

Basic smartphone handling - You should feel comfortable using your smartphone, recording short videos, moving files and installing apps, because the training is based on hands-on work with your phone.

Basic computer skills - You should know how to use a computer or laptop, manage folders and files, and work in simple apps, because part of the training involves editing and organizing media assets.

Social media familiarity - You should know the basic functions of Instagram, Facebook, TikTok or LinkedIn and understand reels, stories and posts, so you can adapt content to each publishing channel more easily.

Readiness for creative work - You should be ready to plan short videos on your own, record different shots and test ideas, because the training is workshop-based and built around practical exercises.