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Customer Service and sales techniques

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Training process

Training needs analysis

If you have specific requirements regarding the training programme, we will carry out a training needs analysis for you. This will guide us on which aspects of the programme should receive greater emphasis, so that the training programme meets your specific needs.

What will you gain?

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A clear sales process - You will structure the full sales process from first contact to closing and follow-up, so you can spot weak points faster, improve consistency, and lead clients to decisions more efficiently.

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Better needs analysis - You will learn how to ask questions that uncover real customer needs, motivations, and decision patterns, so you can tailor your offer better and guide the conversation with greater precision.

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Stronger sales communication - You will improve how you speak, listen, and respond in sales conversations, making it easier to build trust, avoid misunderstandings, and move the client toward a decision naturally.

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Long-term client relationships - You will learn how to build relationships that increase loyalty and repeat business, and how to repair weaker client connections before the discussion shifts to price alone.

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Online and phone selling - You will practice selling online and by phone, learn effective call structures, and use closing techniques that work without face-to-face meetings while keeping a confident, professional tone.

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Confidence with objections - You will learn how to handle objections, doubts, and customer emotions without creating tension, so you can defend your offer's value and turn difficult conversations into sales opportunities.

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Better meetings and presentations - You will run stronger sales meetings and presentations, using clearer structure, stronger rhetoric, and more persuasive messaging so your key points are easier to remember and accept.

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Practical negotiation skills - You will explore negotiation styles and techniques that help you discuss terms more effectively, protect your margin, and reach agreements that work for both you and your client.

Training programme

What are the prerequisites for participating in the training?

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Basic client contact - You should have at least some experience speaking with customers in person, by phone, or online, so you can apply the training exercises directly to your day-to-day work.

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Clear business communication - You should be able to express your thoughts clearly and handle a simple business conversation, because the training focuses on practicing questions, arguments, and objection handling.

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Knowledge of your offer - You should know the products or services you sell or plan to sell, so you can practice needs analysis, value presentation, and sales techniques using realistic examples.

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Readiness for practice - You should be ready to take part in role plays, conversations, and analysis of your own sales style, because a large part of the training is based on practical exercises.