Choosing the right channels - You will learn how to select social media channels for employer branding and recruitment, so you can reach candidates where they are truly active and more willing to engage with your company.
A consistent employer image - You will learn how to align external communication with the real employee experience, so your employer brand stays credible, consistent, and more effective in supporting recruitment.
Better insight into employee opinions - You will discover which questions and indicators help you assess employee sentiment, engagement, and the consistency between what your company communicates and what happens internally.
Effective recruitment communication - You will learn how to use a careers page, Facebook, Instagram, LinkedIn, GoldenLine, blogs, and microblogs to strengthen your employer brand and support specific hiring goals.
Reaching passive candidates - You will see how to use social media to connect with people who are not actively looking for a job but may consider a move when your message and opportunity are presented well.
Employee referral through social media - You will learn how to involve employees in recommending candidates on social platforms, helping you expand job reach, shorten hiring time, and improve the quality of applications.
Using supporting tools - You will explore practical ways to use gamification, apps, and candidate screening methods, so you can streamline recruitment and make the process more engaging for your audience.
Recruiting for Generation Y - You will understand how to design recruitment activities for Generation Y, including the role of social media, university partnerships, and internship programs that help attract talent.
Recruitment basics - You should understand the basic stages of recruitment so you can easily connect the social media channels and activities discussed in class with real hiring objectives.
Social media familiarity - You should be comfortable using major social media platforms such as Facebook, Instagram, and LinkedIn, so you can focus on applying them effectively in HR.
Brand communication basics - You should understand what brand communication is and how it shapes company perception, so you can work effectively on internal and external employer branding topics.
General HR awareness - You should have a general understanding of HR areas such as recruitment, internships, and trainee programs, so you can place the tools discussed in everyday practice.
