1. Introduction to artificial intelligence and language models
Language models such as GPT are presented in the broader context of artificial intelligence and machine learning. The section explains how these models operate, how conversational models differ from other generative AI tools, and where their capabilities end. It also maps typical applications in knowledge-based and creative work.
- what is artificial intelligence and machine learning?
- how do GPT-type language models work?
- differences between conversational models and generative AI tools,
- capabilities and limitations of language models,
- areas of AI application in intellectual and creative work.
2. Applications of AI in business practice
Business use of AI is examined through concrete process areas such as text handling, data analysis and reporting across sales, marketing, HR, finance, administration and customer service. Participants identify where AI can improve daily operations while also considering implementation benefits, operational limits and associated risks.
- automation of tasks related to text processing, data analysis and reporting,
- support for the work of departments: sales, marketing, HR, finance, administration and customer service,
- examples of AI applications in everyday company processes,
- benefits, limitations and risks associated with implementing AI in the organization,
- identification of tasks that can be improved with the help of AI.
3. Fundamentals of Prompt Engineering – how to effectively communicate with AI
Effective communication with AI depends on how clearly the request defines context, intention, goal and constraints. This part explains what a prompt is, how to ask for more accurate answers, and why precision matters. It also contrasts strong and weak prompt examples and highlights common communication mistakes.
- what is a prompt and how to formulate it correctly?
- the role of context, goal, intention and precision of the instruction,
- how to ask questions to obtain more accurate answers?
- examples of effective and ineffective prompts,
- the most common mistakes in communication with AI.
4. Creating advanced prompts step by step
Complex tasks are handled more effectively when prompts are built in stages instead of as single, broad instructions. Participants learn to define roles, provide input data, specify expected outputs and shape response formats such as tables, lists or reporting structures. Iterative refinement is used to improve precision and usability.
- breaking down complex tasks into stages,
- creating roles and personas in prompts,
- providing input data and specifying the expected result,
- formatting responses: tables, lists, summaries, reporting structures,
- iterative improvement of prompts and refining results.
5. Editing and transforming content with the help of AI
Writing with AI involves more than drafting text, because the real value often lies in revision, transformation and adaptation. This section covers emails, reports, notes and summaries, as well as shortening, expanding and rewriting content for different audiences. It also includes proofreading, error correction and longer-form materials.
- writing and editing texts: emails, reports, descriptions, summaries, notes,
- creating alternative versions, shortening and expanding content,
- adapting the style and tone of expression to the recipient,
- language proofreading, correcting errors and optimizing messages,
- generating longer text forms: articles, scripts, reports and informational materials.
6. Data and document analysis
Tables, text files and business documents often require extracting signals rather than reading everything line by line. Here the focus is on generating summaries, comparisons and interpretations, identifying key information, and formulating questions for source materials. Result verification and quality control are treated as part of the workflow.
- working with tables, text files and documents,
- generating compilations, summaries and interpretations,
- extracting key information from documents,
- creating questions for data and documents,
- verification of the correctness of answers and quality control of results.
7. Work organization and information management
Planning everyday work becomes easier when AI helps structure information and turn inputs into usable outputs. Participants practice building plans, schedules and checklists, producing meeting notes and task lists, and organizing knowledge. The section also addresses decision support, procedures, instructions and work templates.
- creating plans, checklists and schedules,
- generating notes, meeting summaries and task lists,
- organizing information and creating knowledge structures,
- AI support in decision-making and generating proposed solutions,
- preparing instructions, procedures and work templates.
8. AI-supported resource and multimedia creators
Presentations, visual materials and communication assets can be drafted faster with AI support across writing, research and editing. The section also covers concepts for simple animations and video, along with generating quizzes, tests and educational materials. Attention is given to designing marketing, educational and internal content.
- creating content for presentations, graphic materials and visualizations,
- preparing concepts for simple animations and video materials,
- generating tests, quizzes and teaching materials,
- AI support in writing, information retrieval and content editing,
- designing communication, educational and marketing materials with the help of AI.
9. Prompting workshops
Starting from participants’ own job-related cases, the workshop develops prompts suited to specific professional objectives. It includes improving existing instructions, comparing working patterns and consolidating reusable solutions. The outcome is a practical prompt library that can be applied after the training.
- creating prompts for the specific professional goals of the participants,
- optimizing existing prompts,
- workshop-based work on participants' examples,
- building a library of ready-to-use prompts for use after the training,
- discussion of good practices and work patterns with AI.
10. Ethics, safety and law in the use of AI
AI agents extend beyond classic chatbots by handling multi-step tasks, connecting with tools and supporting business workflows. Participants examine business use cases, the shift from Agent Builder toward Agents SDK and ChatGPT workplace agents, plus the role of integrations, human oversight, safety and quality control.
- what are AI agents and how do they differ from classic chatbots?
- examples of AI agents' applications in business: information analysis, process handling, preparation of materials, decision support and automation of repetitive tasks,
- current changes in the ecosystem of agent tools – Agent Builder is being phased out, and its place is being taken by Agents SDK and ChatGPT workplace agents,
- Agents SDK as a tool for building, orchestrating and developing AI agents performing multi-step tasks,
- ChatGPT workplace agents, i.e. agents operating in the ChatGPT work environment, supporting the automation of repetitive workflows, work with company tools and execution of team tasks,
- the role of integration with documents, applications, data sources and business processes,
- safety, human oversight and quality control in working with AI agents.
11. Integration of AI with daily work
Working with AI in an organizational setting requires clear rules for data protection, accountability and output validation. This part addresses GDPR-aligned handling of personal and confidential information, fact-checking and hallucination control, as well as risks tied to automated decisions, transparency, copyright and manipulation.
- protection of personal data and confidential information – good practices compliant with GDPR,
- responsibility for content generated by AI,
- fact verification and limiting so-called hallucinations,
- risks associated with decision automation,
- ethical challenges: transparency, manipulation, copyright,
- safe use of AI tools in the organizational environment.
12. Integration of AI with everyday work
AI can be embedded into documents, forms, team processes and routine tasks to reduce manual work and improve consistency. The section focuses on selecting automation candidates, assessing business value, and defining team standards. It also outlines longer-term directions such as agents, model collaboration and process automation.
- integration of AI with documents, forms, processes and everyday tasks,
- designing simple automation scenarios,
- creating standards for the use of AI in the team,
- selection of tasks for automation and assessment of their profitability,
- directions of AI technology development: agents, model collaboration, process automation and long-term applications in the organization.