1. Introduction to Data Storytelling
Data storytelling connects analysis with the way people understand and remember information. Participants examine the role of narrative in presenting data, review examples of strong data-based stories, and learn how to adapt a message to the audience, context and situation.
- the role of storytelling in data presentation,
- examples of inspiring stories based on data,
- adapting the message to the audience, context and situation.
2. Fundamentals of clear visualizations
Clear visualizations rely on disciplined choices in color, typography and content hierarchy, not only on technical chart creation. Participants examine how to direct attention to key conclusions, maintain visual consistency, and avoid misleading design decisions that distort interpretation.
- how to take care of the aesthetics of our charts and slides,
- basics of working with colors, fonts and content hierarchy,
- how to draw the audience's attention to key conclusions,
- data visualization ethics – how to create correct charts and avoid manipulation.
- inspirations from various industries.
3. Selecting the appropriate chart type
Choosing the right chart depends on what the data should explain and how the audience is expected to read it. The section compares bar, line and pie charts, then extends the discussion to maps and less standard formats through examples built on different data sets.
- practical tips on the use of bar, line, and pie charts,
- objective and the selection of chart type,
- creating and using maps and less standard types of charts,
- practical examples on different data sets.
4. Practice in tools
Using Excel, PowerPoint and other everyday tools, participants practice building charts that communicate clearly in common business settings. The section also introduces free platforms such as Datawrapper and Flourish, with attention to when these tools fit specific visualization tasks.
- creating effective charts in Excel, PowerPoint and/or other tools used on a daily basis by participants.
- learning about free data visualization tools, such as Datawrapper, Flourish.
5. Presenting data live
Presenting data live requires a different approach than building reports or dashboards for later use. Participants work on selecting only the information that supports the message, shaping a convincing narrative, and using metaphors, analogies and speaking techniques to hold attention.
- differences between creating reports/dashboards and presenting live,
- selection of information and the structure of building a convincing narrative,
- how to talk about data to maintain the audience's attention,
- the role of metaphors and analogies in data storytelling,
- examples of effective presentations.
6. AI in data visualization
AI can support data storytelling by accelerating idea generation, helping frame insights and suggesting ways to present information more clearly. This part focuses on where such assistance is useful in visualization work and how to use it to strengthen, rather than replace, analytical judgment.
- how AI can support us in data storytelling.
7. Practical exercises in each part of the training
Hands-on work accompanies every stage of the training, so participants immediately apply each concept to realistic communication tasks. Exercises reinforce decisions about message, chart choice and delivery, making it easier to connect principles with everyday reporting and presentation practice.