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Artificial intelligence in business – using advanced AI tools to create content, graphics and visualisations

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Training process

Training needs analysis

If you have specific requirements regarding the training programme, we will carry out a training needs analysis for you. This will guide us on which aspects of the programme should receive greater emphasis, so that the training programme meets your specific needs.

What will you gain?

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Choose the right AI tool - You will learn how to compare ChatGPT, Claude, and Gemini for office, marketing, and analytical tasks, so you can pick the right tool faster and use it with more confidence in daily work.

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Create stronger content faster - You will practice writing emails, newsletters, announcements, product descriptions, and social posts, helping you deliver polished materials faster and tailor them more precisely to your goal.

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Build prompts that work - You will master prompt structure, define role, context, and constraints, and organize your own prompt library, so the responses you get become more useful, consistent, and easier to reuse.

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Turn data into presentations - You will learn how to turn descriptions, data, and summaries into tables, charts, slides, and presentation layouts, so you can prepare clear materials for meetings and internal communication faster.

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Work with your own files - You will learn how to upload PDFs, spreadsheets, and larger files into AI tools and build mini knowledge bases, so you can work on your real documents instead of relying on generic examples.

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Automate content-heavy tasks - You will explore ways to summarize large text collections, extract key data, and classify content, which will help you reduce manual effort in repetitive tasks and speed up document analysis.

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Design your own AI agent - You will learn how to build an AI agent in ChatGPT, define its role, skills, style, and operating instructions, so it can support you in analysis, content creation, or presentation work.

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Use AI more safely - You will understand the basics of copyright, GDPR, the AI Act, and safe usage practices, helping you reduce the risk of mistakes, misuse, and improper handling of company information.

Training programme

1. Introduction to AI in Business

  • concepts: AI, LLM, Generative AI, RAG, multimodality, specialist models,
  • applications of AI in office work, marketing and data analysis.

2. Working with AI tools (ChatGPT, Claude, Gemini)

  • differences between the main models,
  • practical use in operational tasks,
  • integration with everyday tasks: text, analyses, presentations.

3. Creating text content

  • e-mails, announcements, newsletters,
  • editing text in various styles,
  • product descriptions, SEO texts, content for social media.

4. Advanced prompting techniques

  • the structure of a good prompt (role, context, task, constraints),
  • the organization of prompt libraries,
  • example workflows with prompts.

5. Content Visualization with AI

  • generating tables and charts in Excel from descriptions,
  • creating slides and presentations in PowerPoint from text, data, or summaries.

6. Legal and ethical aspects

  • copyright and data sources,
  • principles of safe use of AI,
  • GDPR and the basics of the AI Act for users.

7. Creating graphics with AI

  • tools to choose from: Canva AI, Adobe Express AI, Midjourney and alternatives,
  • principles of prompting business graphics,
  • infographics, visualizations, styles and compositions.

8. Automation of work with content

  • processing large collections of texts: summaries, data extraction, classification,
  • combining AI tools with local files.

9. AI in presentations and content marketing

  • designing slides and storyboards,
  • optimizing ready-made presentations (style, narrative, summary),
  • creating diagrams, layouts and infographics.

10. Consolidation of AI activities

  • workflow: from text prompt → analysis → Excel → presentation,

11. Working with your own data

  •  entering documents, PDFs, spreadsheets and large files into AI,
  • building your own mini knowledge bases in ChatGPT, Claude and Gemini (upload, collections, memory).

12. AI Agents in ChatGPT - creation and use

  • what AI agents are and how they differ from prompts and workflows,
  • designing an agent step by step:
    • choosing a role,
    • definition of competencies and scope of activities,
    • limitations and work style,
    • operational instructions (system instructions),
  • types of agents: data analysts, content creators, project assistants, presentation creators,
  • working with local files in agents (Excel, PDF, PowerPoint),
  • examples of agent implementations in company processes,
  • best practices: quality control, data security, agent updates.

What are the prerequisites for participating in the training?

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Basic computer skills - You should be comfortable working on a computer, using a web browser, copying content, saving files, and navigating the basic functions of common office applications.

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Familiarity with documents - You should know how to create and edit simple documents, presentations, or spreadsheets so you can complete exercises related to content, data, and visual materials smoothly.

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Experience with written content - You should have practical experience writing or editing emails, descriptions, announcements, or similar content, because the training builds on these tasks with AI tools.

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Readiness to use your own materials - You should be ready to work with your own sample documents, data, or presentations during the training, so you can practice AI on tasks close to your real work.